Depending on what kind of business you run, what type of products or services you sell, etc., you may have different needs to present information in a nice and clear way. Perhaps as an infographic. An infographic is what it sounds like; information presented in a graphic way providing a good overview, rather than all the details. It could be facts about your business or offers or just a guide on how to use your products. Brainstorm and come up with ideas!
You don’t even need to have any fancy design software, there are many tools available online. Free or at a low cost. For example canva.com, infogr.am or easel.ly. But actually, you can make rather nice infographics in PowerPoint. Just make sure to use a larger and more interestingly shaped ‘canvas’ than a normal presentation slide.
A great thing about an infographic is that you can make the most boring numbers and facts interesting just by presenting them in a creative way. Not necessarily crazy or fun, but in a way that appeals to your personas, your target audience, and in consistence with your brand. Not everyone gets excited by an Excel sheet full of numbers, but add some colours and shapes, use a nice font and make it pop. Suddenly everyone wants to read your numbers and figures! ;)
Also, infographics are reposted and shared more often than other types of content and images. They can contain a lot of information in one compressed space, yet the information is easy to absorb.
To help you get started with your own infographics here are some simple infographic PowerPoint templates:
Want to know more? Through our content creation guide: what, why, when and how to use it, you'll find much more to read!