The B2B Enablement Hub

It's been impossible to miss the explosion of AI content creation tools in recent months. We've written about them on The Onlinification Hub, HubSpot has built them into its CMS platform, and you've probably tried them out for yourself. Already, we're entering a world where it's almost impossible to tell whether an AI or a human expert has created an article you're reading. I think this creates authenticity issues — and I think podcasts might be the answer.

This article addresses anyone who manages a podcast for a company to reach and convert new customers (other companies). First, I'll introduce an idea-generating technique for developing new episode topics.

Three years ago, I knew very little about podcast equipment and editing software. But since then, I've tried lots of different solutions in the quest to improve our weekly podcast, The Onlinification Pod. Now, it's time to share my thoughts and reflections about the equipment you should consider for your podcast.