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    What mobile apps do 18–34 year olds’ use the most?

    By Stellan Björnesjö

    What mobile apps do 18–34 year olds’ use the most?
    Jan 31, 2018| 2 min

    If you’re guessing Snapchat, Facebook or Instagram, you’re not the only one. However, according to a recent survey by comScore, none of these is among the top two, and one of them isn’t even in the top ten. Want to know what apps made the list and which is on top? Then let’s get to it!

    The survey by comScore was done on US respondents and presented by MarketingCharts.com in September 2017. Respondents were asked which apps were among their three ‘most essential’  mobile apps of the ones they use:

    1. Amazon (mentioned by 35%)
    2. Gmail (30%)
    3. Facebook (29%)
    4. Facebook Messenger (18%)
    5. YouTube (16%)
    6. Google Maps (14%)
    7. Google Search (11%)
    8. Apple App Store (11%)
    9. WhatsApp (11%)
    10. Instagram (11%)

    Amazon as the single most essential mobile app might be surprising to people outside of the US, but considering their dominance in e-commerce it would be surprising not to have it at least as a top contender. 

    Facebook’s total dominance is visible considering number 3, 4, 9 and 10 are all Facebook-owned and close to 70% of respondents mentioned these apps.

    Looking at the list, in summary, we have Amazon, Facebook, Google and Apple. And no one else.

    It would be interesting indeed to see the same type of data from an EMEA, APAC and Chinese perspective.

    What are your reflections?

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    Stellan Björnesjö
    Stellan Björnesjö is an online strategist at Zooma and has been part of the team since 2012. He works with senior leadership teams and in-house specialists to shape digital strategies that drive real results, from information architecture design and analytics to long-term online planning that's aligned with business goals. With 15+ years of experience in online, e-commerce and business development, Stellan combines analytical precision with a drive to understand how technology fits into the bigger picture rather than chasing every new trend. His curiosity and habit of connecting dots across disciplines help him identify opportunities others might miss. He's also one of Zooma's leading AI evangelists — if you can think of an AI tool, it's likely that Stellan's already tested it.
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