Thoughts, facts, and knowledge
Marketing automation
This example shows the power of combining sales and marketing automation using a collaborative approach between marketing and sales.
A CRM system is not always capable of doing marketing automation. So what is the difference between marketing automation and CRM, and do I need them both?
These are the essential steps to take, questions to ask, and typical hurdles to overcome when you implement marketing automation software.
CRM
If you're considering investing in HubSpot CRM, read our guide first to find out what it has to offer.
Finding the best marketing automation tool is a challenge because there are so many. Learn what to consider and which are most highly rated by B2B users.
Marketing automation is a powerful tool - but if you want to do it well, you need to follow these best practices.
Inbound
This article outlines Zooma's view on the gated vs ungated content debate and insights into how we reason ourselves and advise our customers.
In this article we show you 3 different reasons why marketing automation is important and how it can improve your day-to-day activities.
In this article, we'll explore what marketing automation is and isn't, and why - despite its alluring name - it's not for laggards.
Get the current status of AI and bots, voice search and smart speakers, the continued rise of Amazon and other trends and statistics that are interesting.
SEO
A look at the latest reports and articles outlining the most important ranking factors to consider when working with search engine optimization.
Instead of offering yet another analysis of recent Search Engine Optimization (SEO) data, we've looked at the past to see what to learn for the future.
Want to know what apps made the top 10 list of ‘most essential’ apps and which is on top? Then let's get to it!
Marketing
In May 2018 the new EU data privacy legislation called the General Data Privacy Regulation (GDPR) is coming into force. What do you need to know?
Customer satisfaction
A recent survey of some 250 buyers from a mixed range of industries and company sizes revealed what buyers hate the most.
.jpg?width=800&name=Zooma-inbound-hubspot%20(1).jpg)
