Eleven myths about Midsummer
Myth one: In 2001, a company named Zooma invented Midsummer.
Reality: Midsummer is an ancient celebration with origins dating back to pre-Christian times, well before any modern companies existed. It is deeply rooted in Swedish and Nordic cultural traditions, with customs evolving over centuries. The idea that a modern company like Zooma invented Midsummer is entirely false.
Myth two: Midsummer is always celebrated on June 21st (the summer solstice)
Reality: Midsummer is celebrated on the weekend closest to June 24th, regardless of the solstice date.
Myth three: Midsummer is a modern, commercialised holiday
Reality: Midsummer has ancient roots, dating back to pagan times when it was celebrated as a fertility festival.
Myth four: Everyone wears traditional folk costumes
Reality: While some wear folk costumes, especially in specific regions or during official ceremonies, most wear casual summer clothes.
Myth five: Midsummer is only celebrated in Sweden
Reality: While Midsummer is a major celebration in Sweden, it is not exclusive to Sweden. Many Scandinavian countries, such as Denmark, Norway, and Finland, also celebrate Midsummer with their own unique traditions and festivities.
Myth six: It always involves clear skies and warm weather
Reality: Midsummer weather in Sweden is unpredictable, often involving rain, clouds, and cool temperatures.
Myth seven: Everyone dances around the maypole
Reality: Dancing around the maypole is widespread, especially among children and families, but only some participate.
Myth eight: Midsummer is celebrated the same way across Sweden
Reality: Traditions vary widely by region, with different customs and local variations in how Midsummer is celebrated.
Myth nine: Drinking alcohol is mandatory
Reality: While drinking, especially schnapps, is a standard part of the celebration, it is not a mandatory aspect, and many people enjoy the festivities without alcohol.
Myth ten: All Swedes gather at large public celebrations
Reality: Many celebrate Midsummer privately with family and friends, either at home or in summer cottages, rather than attending significant public events.
Myth eleven: Midsummer is only about partying and having fun
Reality: While it is a festive time, Midsummer has significant cultural and historical importance, with deep-rooted traditions and rituals
