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    How we're celebrating Black Friday

    How we're celebrating Black Friday
    Nov 23, 2021 | 1 min

    It's Black Friday once again at the end of this week, and businesses are expecting yet another record-breaking day of shopping. We want to take a different approach - so we're donating the entire day's profits to charity.

    fattigdomsrapporten2021-1

    It's fair to say that we don't actually need a lot of the things we buy on Black Friday. But at the same time, more and more people in our cities are living in poverty.

    As you can read in the 2021 Poverty Report from Sveriges Stadsmissioner (in Swedish), a growing number of people don't receive the support they're entitled to from state welfare services. For these people, groups like Stadsmissionen and other civil society organisations are vital.

    Lots of companies have special offers, discounts, and deals on Black Friday so they can sell as much as possible, but we've decided to donate the day's profit to charity.

    The donation will go towards two organisations that are very close to our hearts - Göteborgs Stadsmission and Faktum.

    We think this is a much better way of marking the day, and we'd love you to make a donation of your own. You can get more information about our chosen charities and find out how to donate below.

    Stadsmissionen.org
    Faktum.se
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    Anders Björklund
    Anders Björklund is the founder and CEO of Zooma. Since starting the agency in 2001, he has helped shape Zooma into a partner that advises, produces and drives ambitious B2B companies forward. Over the years, Anders has worked with hundreds of companies, helping them become more digital and more effective online. He focuses on connecting business strategy with practical execution, turning complex offers into clear communication that works. A large part of his day-to-day involves working with our customers' sales teams and leaders to boost their knowledge and effectiveness. He's known for his inquisitive nature and for asking a lot of questions (often the uncomfortable but necessary ones). He's also a sports fanatic — and of course, a dedicated GAIS supporter.
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