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    • KW Wheels, Dawa Däck and Pro-imp is now Interwheel

    KW Wheels, Dawa Däck and Pro-imp is now Interwheel

    KW Wheels, Dawa Däck and Pro-imp is now Interwheel
    Aug 28, 2022 | 1 min

    Our friends at KW Wheels, Dawa Däck, and Pro-Imp are now united under a common name and brand: Interwheel Sweden AB.

    Interwheel Sweden AB is one of Sweden's largest tire and wheel wholesalers. They supply tires and wheels to most of the major chains in the rubber retail sector, but also independent dealers. They aim to have a wide range to cater to as large a part of the market as possible "A tyre for every driver and every wallet".

    The goal with one brand, name and company is to make it easier for partners and simplify internal work processes while the profile becomes clearer. They will also go from three business systems to one in connection with the name change.

    The name change also means that Interwheel have a new visual profile and a new interwheel.se

    Congratulations, Interwheel!

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    Alexander Evjenth
    Alexander Evjenth is a content creator at Zooma and has been part of the team since 2018. He's a specialist in producing knowledge-driven content that helps B2B companies explain what they do in a clear and useful way, but he's been known to step in as a project manager at times. His work spans articles, guides, webinars and more, always with a strong focus on findability and long-term value. He's also our resident AI video specialist, working hard to leverage AI to cut the cost and boost the quality of video content, for customers and for Zooma. Importantly, Alexander is one of the hosts of The B2B Enablement Pod (formerly The Onlinification Pod), and has been instrumental in building Zooma's podcasting and audio content expertise. Colleagues know him for his curiosity and deep focus — and of course, for his surfing prowess.
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