Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about how to think about onlinification and digitalisation in B2B.
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We regularly measure the Customer Satisfaction (CSAT) score of The Onlinification Hub and ask users for feedback on their experiences or interactions with the hub. Here are the results of October.
The Customer Satisfaction Score (CSAT) is a customer loyalty metric is the simplest of the methods used by companies to gauge how satisfied a customer is with a particular interaction or overall experience.
It is calculated by asking questions, such as 'Did you find what you are looking for on this page?'.
There is a corresponding survey scale, which can be 1 - 3, 1 - 5 or 1 - 10.
While CSAT results vary from sector to sector, a good result usually falls between 75% and 85%. Since CSAT only measures the results of your promoters, it is difficult to achieve a near-perfect result.
A rating of 75% means that three out of four customers gave you a positive rating instead of a negative or neutral rating.
At the end of October, we achieved a score of 88,57. We are pleased with the results of October and thank our readers.
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