A huge thanks for the latest NPS—Here are the results

A huge thanks for the latest NPS—Here are the results

At least once a year, Zooma sends out an NPS survey to our employees and friends. Here are the results of the latest survey.

What is NPS? 

NPS is the abbreviation of the Net Promoter Score. A metric for assessing loyalty for a company, the brand, products or services. NPS is used as a part of relationship management, and the metric is easy to calculate.

How is NPS measured and calculated?

The NPS is based on one single question: "How likely is it that you would recommend us to a friend or colleague?" 

Answers are assigned a score from 0 to 10, with 10 being the most positive.

NPS graphic

The NPS range is -100 to +100, and a "positive" NPS-score above 0 is considered as "Good", +50 is "Excellent," and above 70 is considered "world-class." 

Based on global NPS standards, any score above 0 would be considered "Good." This means that the majority of your customer base is more loyal.

Zooma's internal and external NPS results

Zooma strongly recommends that all companies present their internal and external NPS results. That is why we present them below. Read more here about NPS and the advantages of publishing your NPS-score.

External NPS results, December 2019, +79

Internal NPS results, November 2019 +77

Thank you to everyone involved, externally and internally.

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Anders Björklund
Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.
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