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    Do you publish your NPS-scores?

    By Anders Björklund

    Do you publish your NPS-scores?
    Sep 12, 2019| 2 min

    Many companies utilise NPS (Net Promoter Score). One question I never get asked by businesses that have implemented NPS is: "Shall we make our NPS score public?" Do you know of any companies that publish their NPS scores?

    Shall we make our NPS score public?

    To answer that, I plan to cover all the advantages of publishing your NPS score. By publishing, I mean making your NPS score public, such as by posting it on your website or sharing it online. It would be beneficial for you to show your customers and employees the NPS regularly. Later, you can add suppliers and interested parties, e.g., the Board of Directors and investors.

    Advantages of publishing your NPS score:

      • You practice openness and transparency.
      • It helps reinforce your company’s commitment to existing and prospective customers and employees.
      • It can give your company a competitive advantage, making it stand out.
      • You can discard your NPS score and instead focus on crafting a credible, compelling brand promise that aligns your words with your actions.
      • Prospective employees will take notice. People prefer to work with and for a company that is brave enough to publish their NPS score. Most people presume that there is a strong connection between satisfied customers and happy employees.
      • Beneficially, you will put pressure on your own company.

    Want to know more about NPS and how you can increase your survey response rate? Download the free guide below!

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    Anders Björklund
    Anders Björklund is the founder and CEO of Zooma. Since starting the agency in 2001, he has helped shape Zooma into a partner that advises, produces and drives ambitious B2B companies forward. Over the years, Anders has worked with hundreds of companies, helping them become more digital and more effective online. He focuses on connecting business strategy with practical execution, turning complex offers into clear communication that works. A large part of his day-to-day involves working with our customers' sales teams and leaders to boost their knowledge and effectiveness. He's known for his inquisitive nature and for asking a lot of questions (often the uncomfortable but necessary ones). He's also a sports fanatic — and of course, a dedicated GAIS supporter.
    Customer satisfaction
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