Do you publish your NPS-scores?

Many companies utilise NPS (Net Promoter Score). One of the questions that I never get asked by businesses that have implemented NPS is, "Shall we make our NPS score public?" How many companies are you aware of that publish their NPS scores?

Shall we make our NPS score public?

To answer that, I plan to cover all the advantages of publishing your NPS score. By publishing, I mean making your NPS score public, such as by posting it on your website or sharing it online. It would be beneficial for you to show the NPS to your customers and employees regularly. Later, you can add suppliers and interested parties, e.g., the Board of Directors and investors.

Advantages of publishing your NPS score:

• You practise openness and transparency.
• It helps reinforce your company’s commitment to existing and prospective customers and employees.
• It can serve as a competitive advantage, making your company stand out.
• You can discard your NPS score and instead focus on creating a credible and compelling brand promise that aligns your words with your actions.
• Prospective employees will take notice. People prefer to work with and for a company that is brave enough to publish their NPS score. Most people presume that there is a strong connection between satisfied customers and happy employees.
• Beneficially, you will put pressure on your own company.

Want to know more about NPS and how you can increase your survey response rate? Download the free guide below!