Thoughts, facts, and knowledge
Business strategy
Setting a strategy that generates results. Secrets to a successful strategy are revealed in the book “Good Strategy Bad Strategy” by Richard Rumelt.
Inbound
Enjoy this video by HubSpot's founders, Brian Halligan & Dharmesh Shah, introducing the Inbound Marketing Experience at Inbound 2013.
Some countries have are more than 50% mobile online traffic. Is your company providing a great mobile user experience?
A good quote from Elon Musk.
Branding
A while ago a car manufacturer launched an automotive advertising campaign that got my attention. I still don't own a car from them. Why?
Watch this video from HubSpot to get the basics of inbound marketing.
It's always interesting to read through companies' vision statements. One of my favourite vison statements is Amazon's.
I very often hear people exemplifying the best vision they know with John F Kennedy's Man on the Moon Speech. But is that really a vision?
.png?width=403&name=Zooma-strategy%20(1).png)
Louise Waern
Anders Björklund
.png?width=403&name=Zooma-google%20(1).png)
Martin Ray
Stellan Björnesjö
