The B2B Enablement Hub

As the scope of targeted online advertising narrows, marketing heads must persuade consumers to share their data willingly. Additionally, they must efficiently acquire and manage this first-party data.

When I started in the field of marketing automation, I thought drip campaigns were just for people who weren't skilled enough or didn't have the right tools to set up lead nurturing. I saw drip campaigns as inferior to lead nurturing. But soon, it became clear that both are good tactics, but they become truly great when combined.

LinkedIn articles might initially appear superfluous, yet they can be an invaluable tool that goes beyond simply filling your profile. Indeed, a well-crafted LinkedIn article brings manifold benefits to the author, making creating such pieces a valuable investment of your time. Are you curious why this strategy is still a favourite amongst professionals? Let's delve into the world of LinkedIn articles and reveal their potential.

As your business evolves, your marketing team must adapt and become instrumental in achieving your growth objectives. Current challenges, such as rising enterprise costs, constrained marketing budgets, and ongoing employee turnover effects, pose significant questions for CMOs assessing their marketing structures. To navigate these hurdles, a thorough examination and possible revision of your organisation's structure, roles, skills, personnel, and objectives are crucial to the success of your marketing endeavour.

When the world is throwing up barriers to doing business and trade, some sales teams keep finding ways to look beyond their borders. There's no need narrowing your view of opportunities with the right tools and a virtual and digital, buyer-first approach.

Only a few years ago, "inbound marketing" wasn't even a phrase—let alone an industry. Inbound marketing is one of the most effective ways to market your business and create a solid customer base. But what exactly is it? What does inbound marketing mean? And how does it differ from outbound marketing? This blog post will take you through all the basics: from what makes inbound different to best practices for using it effectively.

Every week during Zooma's Friday Fika, I recommend three or four nerdy tools or websites to the team. A few weeks ago, I presented a tool called copy.ai. It helps you generate outlines for entire blog posts using GPT-3. Today I want to show you an experiment with this and how I created a fully optimised and somewhat decent blog post in about 20 minutes.