The B2B Enablement Hub

I've seen a few projects come and go throughout the years, and if I were to zoom out on some of the learnings I've made so far, I could conclude some common factors of what to do and not do to get smooth communication that makes everyone feel involved. 

There's much talk about blockchain these days. You've probably heard about it or are already somehow involved in it. It is sometimes called the 'Internet of Trust', and it might well be a common standard for marketers in a few years.

Part of my job is collecting ideas, testing, and experimenting. At Zooma, you sometimes think we are all mad scientists because we love experiments. Most bold ideas are outside the wastepaper basket but on a Kanban board. After selecting which idea we want to implement, we get it up and try it out, tinker and tweak details, and evaluate the results until it becomes a best practice.

To be seen as a leader in B2B, it is essential to ensure that your colleagues are considered reliable sources of knowledge. To draw attention and maintain credibility within crucial target groups, you must build an authoritative presence that captures reach, engagement, and trustworthiness.

This article addresses anyone who manages a podcast for a company to reach and convert new customers (other companies). First, I'll introduce an idea-generating technique for developing new episode topics.

So that you know, the subject of digital transformation wouldn't be repeated. However, as those responsible for making decisions, appropriate digital priorities can aid in empowering our staff and teams, engaging our clientele and streamlining our procedures.

Most marketing teams operate with minimal collaboration with their sales counterparts, simply communicating sporadic updates and expecting the sales team to shoulder the rest of the responsibilities. By fostering closer collaboration between the two teams, it can lead to enhanced business performance, benefiting both sectors. Greater coordination between sales and marketing will significantly contribute to substantial business growth.

Three years ago, I knew very little about podcast equipment and editing software. But since then, I've tried lots of different solutions in the quest to improve our weekly podcast, The Onlinification Pod. Now, it's time to share my thoughts and reflections about the equipment you should consider for your podcast.