Thoughts, facts, and knowledge
Customer experience
Discover how Anders feels that Amazon's effortless simplicity has shaped customer loyalty and learn how your B2B company can achieve the same.
Generative AI
Discover the ten guiding principles for using generative AI effectively and responsibly in your workflows, from setting clear objectives to respecting data privacy.
HubSpot
Explore key HubSpot updates, AI advancements, recent acquisitions, and strategic insights for May 2025 to stay ahead in B2B decision-making.
AI
AI can revolutionise businesses, but true transformation requires ownership-level commitment. Learn why AI integration starts with leadership.
CRM
Optimising processes, aligning workflows, and fostering a culture of adoption can transform your CRM from a mere tool into a strategic asset, enhancing customer engagement and growth.
SEO
Stay updated on major SEO changes, AI advancements in search, and innovative keyword research techniques in our May 2025 SEO Outlook. Discover actionable insights and tips.
Digital transformation
Stay digitally ready by embracing continuous learning, being proactive, and cultivating resilience. Discover how to navigate digital transformation and maintain a competitive edge.
Discover how Bolt.new revolutionised my December with Gen AI at Zooma, enabling intuitive app creation and sparking endless creativity and innovation in web development.
Learn why B2B companies must shift from AI experimentation to execution and how to integrate GenAI into business operations for sustained growth and competitive advantage.
Discover why Anders has switched from traditional Google searches to generative AI tools like ChatGPT, DeepSeek, and Perplexity for a more personalised and efficient information retrieval experience.
Discover how second-level thinking with AI transforms quick sketches into valuable business assets, speeding up innovation and enhancing creative workflows.