The B2B Enablement Hub

I recently had a small but meaningful realisation: I’ve been an Amazon customer for nearly 30 years. And in all that time, they’ve never approached me in an 'outreach way'. I’ve never received a personalised email from a salesperson: no tailored offers, no seasonal campaigns just for me, and no relationship-building attempts.

Seven years ago, I had lunch and a chat with one of Zooma's friends, and she asked me to create the ten commandments of online and digital. A couple of days ago, I had the idea to create a new version.

From smarter data models to unified AI layers and upmarket momentum: Here's what matters this month. 

When a CMO experiments with generative AI, it might improve campaign velocity. When a CTO explores AI copilots, it might streamline code. When a COO deploys AI in operations, it might unlock efficiencies.

In a B2B (business-to-business) company, your CRM (customer relationship management) system or tool should be more than a digital Rolodex. When used correctly, it's a strategic asset that fuels sales, marketing, and customer success.

Welcome to the May edition of my SEO Outlook. In this update, I'll discuss the most essential search-related changes over the past month, explain how AI is reshaping search behaviours, and share a practical method I've used for smarter keyword and topic research.

Maintaining and ensuring digital readiness is not optional; it's essential. Whether you're a professional navigating evolving technologies or a leader guiding your team through digital transformation, your capacity to adapt, learn, and grow can significantly impact your success.

At Zooma, we've been encouraged for years to embrace generative AI and explore its vast potential. This post offers a glimpse into my latest month of AI exploration, where I've discovered just how much some of these tools can transform my work and how I approach creativity and innovation.

In 2023, generative AI (GenAI) went mainstream. Companies of all sizes experimented with tools like ChatGPT, Midjourney, and GitHub Copilot. Workshops were held, hackathons flourished, and proofs-of-concept multiplied. But from 2024 and beyond, one thing is clear: the age of playtime is over.

For over two decades, Google was the first port of call for nearly everything in my life. It was my go-to for researching trends, solving problems, and finding inspiration. Its simplicity and speed have revolutionised the way we access information. But a while ago, I deliberately decided to stop relying on Google. I switched to generative AI tools, specifically the paid version of ChatGPT, DeepSeek, Grok, and Perplexity, and I haven't looked back.

In my last article, a cat sketch became a complete creative journey. It was fun, but some customers and Zoomers asked me the other day, 'What’s the point?' This follow-up article digs deeper into what that experiment showed: how second-level thinking with AI can turn quick ideas into real business value.