Thoughts, facts, and knowledge
The B2B Enablement Hub
Alexander EvjenthPage 2 of 2
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Account-based marketing: tips for getting started with ABM
Recently I've been involved in numerous discussions about account-based marketing (ABM). How do you get started? What do you do to get stakeholders excited about it? Is it possible to succeed when you have restricted resources? Those are some of the questions I'll cover in this article.
Why CFOs are favouring the account-based marketing approach
One marketing approach stands out from the crowd among CFO:s. Account-based marketing is reliable marketing spend, which is measurable and a tactic that maximises profits. In this article, I introduce account-based marketing from a CFO's perspective.
Content creation tips: How to speed up the process
A complicated process for creating content often jeopardizes production to slow down somewhere in the process. In this article, I explain how I work to reduce friction in my content creation.
Content creation: Writing challenges
You’ve probably asked yourself two questions lately: How can we produce high-quality content, and how can we do that weekly?
