The Onlinification Hub

In 2001 I decided to go 100% digital, and I throw away pen and paper. This post will explain why I did it.

A natural development of kitchen convenience would be your refrigerator re-ordering milk and other groceries. But when will this become a reality?

Here you can hear what Anders thinks of the expression: 'from outside-in' vs 'inside-out' perspective. 'I think it's much easier just to think outside.'

Thoughts about digital transformation and innovation from Professor Philip Kotler and Christian von Koenigsegg recent symposium: Welcome to the future!

We are rapidly approaching a pivotal moment in human history and the concept of Industry 4.0 and the second machine age is central to that development.

Is there a need for change in marketing? Hans Oskar suggests that development in society requires re-thinking of strategies in companies.

What is the age of social products and how is it transforming the basis of what competitive advantage is?