The Onlinification Hub

Here you can hear what Anders thinks of the expression: 'from outside-in' vs 'inside-out' perspective. 'I think it's much easier just to think outside.'

What do you actually mean when using the expressions ‘online’ and ‘digital’? Are you sure about the difference?

Do you turn up to meetings without having done the most basic research before the meeting? Here are some basic reminders that hopefully will change that.

Thoughts about digital transformation and innovation from Professor Philip Kotler and Christian von Koenigsegg recent symposium: Welcome to the future!

We are rapidly approaching a pivotal moment in human history and the concept of Industry 4.0 and the second machine age is central to that development.

Is there a need for change in marketing? Hans Oskar suggests that development in society requires re-thinking of strategies in companies.

What is the age of social products and how is it transforming the basis of what competitive advantage is?