The B2B Enablement Hub

Since the beginning of 2020, digital business and sales transformation has been a hot topic in B2B. Companies spend millions of euros and dollars re-designing their customer experience, sales processes, and business models.

Currently, many employees work remotely, and it is expected that working from home will grow exponentially in the coming years. Moreover, the extraordinary situation has undoubtedly accelerated the pace of change in the field of working from home. However, working remotely can present some challenges, such as communication and collaboration for dispersed teams. To help you figure out which tools might be helpful for you and your team, I gathered some of the tools we are using when working remotely. And download the Vidyard guide to learn how to record your desktop, your microphone, and/or your webcam with the Vidyard Chrome extension. 

As the rapidly accelerating digitalisation of virtually all aspects of society proceeds, most companies have initiated a digital change project of some sort or another. Yet, research shows that only about one in five industrial companies achieves results from these initiatives that exceed their expectations. Why is that, and what can you do to succeed?

If you are trying to facilitate change, you need to start with yourself and your habits. Therefore, when we began Zooma in April 2001, I decided to throw away my pen and paper to digitalise and onlinify my behaviour! How about you, do you still use pen and paper?

Imagine if we had limited opportunities to preserve food. Most of the meat, vegetables and fruits would rot after a couple of days, and we would need to visit the grocery store on a daily basis. Keep in mind that, without any convenient way to preserve food during transportations, the food supply would be limited to the local production. In other words, salmon would most likely only be eaten by Canadians and Norwegians. 

For the last couple of years, it has become common to use the expressions "outside-in" vs. "inside-out.". It is much easier only to think outside. That way, you will get the full view first, and then you can apply the implications of the outside perspective to the inside. 

On the 21st of November, Professor Philip Kotler and Christian von Koenigsegg visited Stockholm to give a symposium on the topic ‘Welcome to the future’. Despite coming from entirely different backgrounds, the two gentlemen still ended up with the same conclusion - Innovation is the future. But how does this impact marketing, and relate to buzzwords like digital transformation and Industry 4.0?

The online world is filled with buzzwords, and we all get bombarded with the latest and greatest new big thing or thought. It can be quite difficult to figure out which new jargons to pay attention to and which to ignore. In the last few years, terms such as ‘Industry 4.0’ and ‘Second Machine Age’ have gained considerable momentum, and these are clearly worth paying regular attention.

Different times call for different measures. You have heard it before. But, are the times really that different? Or, are they actually the same—meaning that an old school marketing method like ‘pay, spray, pray’ still does the trick? Let’s make a quick journey through society to see if we can find anything that suggests that different measures in marketing are needed. 

A couple of years ago there was an article published in Harvard Business Review named The Age of Social Products. It might sound very futuristic, but in fact, already at that time the age of social products was already here. So what is it and how is it transforming the basis of what competitive advantage is?