The results of our latest external NPS

At the end of last year, Zooma sent out an NPS (Net Promoter Score) survey to all customers who had worked with the company over the last six months. The NPS survey is a widely used customer satisfaction metric that measures the likelihood that a customer would recommend a company to a friend or colleague. Now, the results are in.

NPS surveys always consist of a single question: "How likely is it you would recommend Zooma to a friend or a colleague?" Respondents answer on a scale of 0-10, with 10 being the most likely to recommend, and 0 being the least likely.

Respondents are divided into three groups based on their answers: 'detractors', who score from zero to six, 'neutrals', who score seven or eight; and 'promoters', who score nine or ten.

To get the final Net Promoter Score, the percentage of detractors is subtracted from the percentage of promoters, leaving a score between -100 and 100.

We're happy to announce that our latest Net Promoter Score is +78. That's a very good result, so thanks to everyone who responded. The survey results also provided valuable feedback on areas where Zooma can improve.

Zooma will continue to work on improving its products and services so that it can continue to provide its customers with an excellent experience.

The results for this year's internal NPS are coming soon - so keep an eye on The Bulletin (or subscribe) to get updated when we release it.

By the way, does your company publish its NPS scores? If not, why not? Take a look at this article for some arguments on why you should start.