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    The results of our latest external NPS

    The results of our latest external NPS
    Jan 30, 2023 | 2 min

    At the end of last year, Zooma sent out an NPS (Net Promoter Score) survey to all customers who had worked with the company over the last six months. The NPS survey is a widely used customer satisfaction metric that measures the likelihood that a customer would recommend a company to a friend or colleague. Now, the results are in.

    NPS surveys always consist of a single question: "How likely is it you would recommend Zooma to a friend or a colleague?" Respondents answer on a scale of 0-10, with 10 being the most likely to recommend, and 0 being the least likely.

    Respondents are divided into three groups based on their answers: 'detractors', who score from zero to six, 'neutrals', who score seven or eight; and 'promoters', who score nine or ten.

    NPS graphic

    To get the final Net Promoter Score, the percentage of detractors is subtracted from the percentage of promoters, leaving a score between -100 and 100.

    We're happy to announce that our latest Net Promoter Score is +78. That's a very good result, so thanks to everyone who responded. The survey results also provided valuable feedback on areas where Zooma can improve.

    External NPS (on all relevant pages)

    Zooma will continue to work on improving its products and services so that it can continue to provide its customers with an excellent experience.

    The results for this year's internal NPS are coming soon - so keep an eye on The Bulletin (or subscribe) to get updated when we release it.

    By the way, does your company publish its NPS scores? If not, why not? Take a look at this article for some arguments on why you should start.
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    Anders Björklund
    Anders Björklund is the founder and CEO of Zooma. Since starting the agency in 2001, he has helped shape Zooma into a partner that advises, produces and drives ambitious B2B companies forward. Over the years, Anders has worked with hundreds of companies, helping them become more digital and more effective online. He focuses on connecting business strategy with practical execution, turning complex offers into clear communication that works. A large part of his day-to-day involves working with our customers' sales teams and leaders to boost their knowledge and effectiveness. He's known for his inquisitive nature and for asking a lot of questions (often the uncomfortable but necessary ones). He's also a sports fanatic — and of course, a dedicated GAIS supporter.
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