Doug Bolton is a content producer at Zooma, where he works to help B2B companies explain their complex offerings online with a mix of communication, knowledge content, video and design. He helps clients turn their internal expertise into clear, engaging content in multiple formats for distribution across their social media presence. His work often involves interviewing subject-matter experts, shaping messaging and refining structure and design to make sure communication feels sharp, clear and human. Doug works closely with strategists, designers and project managers to move ideas from outline to finished content. He focuses on clarity, structure and flow—making sure every piece has a purpose and delivers real value to its audience. With a background in journalism, Doug has been a marketer and keen HubSpot user since moving to Sweden from England in 2016.
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During the marketing automation course, she's built up experience through internships at other companies, mainly focusing on identifying and attracting leads. She's nearing the end of her current course, so she's looking forward to seeing how all the different elements of modern marketing and sales work when put together in practice and finding inspiration for her upcoming dissertation.