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What are Zooma's three methodology phases?

Zooma works in three phases. Together they serve four outcomes: winning the right customers, improving commercial effectiveness, growing customer relationships and proving the impact.

01

Foundation

Advise

Building a strong foundation for success

Strategy aligned with your business goals, using analytics, branding and Zooma's own expertise. 

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02

Platform and Experience

Create

Creating exceptional user experiences

Customer experiences and content that convert, with implementations and integrations. 

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03

Activation and Reach

Drive

Driving results through targeted activation

Email and ABM campaigns, plus sales and LinkedIn training so your own team can sustain results.

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How the HubSpot flywheel fits our approach

Our three phases build on HubSpot’s inbound methodology, known as the flywheel. It describes how companies attract, engage and delight customers, and we use it as a lens across every phase.

Attract

Attract to win the authority battle and start dialogues

Shaping your strategy and positioning, building platforms and content to attract the target audience, and then activating campaigns that generate the desired interactions.

Delight

Provide unique customer value and establish partnerships

Evolving retention strategies and measuring satisfaction through NPS. Developing portals, knowledge content, demos, and personalised campaigns to retain and grow customer relationships.

Steps

What happens in each phase of a project?

1.

Brief and approach

Understanding your goals and defining a tailored plan.

2.

Development and creation phase

Building the solutions and assets together with your team.

3.

Testing and reviews

Testing against your target audience's real expectations before launch.

4.

Activation and optimisation

Monitoring performance and continuing to optimise after launch.

Proven methodology for measurable results

Zooma's methodology is designed to drive success for B2B companies. With over 100 successful implementations, we ensure that our clients achieve measurable results. Our strategic approach combines analytics, innovation, and hands-on support to maximise impact. Last reviewed: October 2026.

ExploreConnect

+93

Net promoter score 2026

+100

Successful change initiatives

+10

Fortune 500 companies since 2001

FAQs

How long does a typical engagement take?

The timeline depends on the scope and complexity of the work. Projects typically run for three to six months, while ongoing partnerships are usually structured as one-year retainers. We agree on the scope, deliverables and timeline before starting.

Which phase should we start with?

It depends on your current situation and objectives. Companies that need to establish a clear strategic direction may start with Foundation. If you already have a defined strategy and use HubSpot, it may make more sense to start directly with Platform and Experience or Activation.

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Let's tailor an approach for your business needs.

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