The B2B Enablement Hub

Webinars can be a fantastic addition to your content arsenal — if you use them correctly. A good webinar can significantly boost your reputation and even drive business, while a bad one will do nothing more than waste the precious time of your attendees. For this reason, many companies hesitate to give them a try. In this article, I'll give you my main tips to make your company's first webinar as stress-free and smooth as possible.

Just a few weeks ago, the GPT-3 language model was made available to the public. Developed by OpenAI, a leading artificial intelligence company, the model can create complex, comprehensible, human-like texts with only a small amount of input, using the power of artificial intelligence and deep learning. In other words, it looks like robots are finally coming to replace human authors. But how big is the threat, really? Can a computer program replace the human mind? Most importantly, do I need to look for a new job?

The backbone of any successful sales enablement initiative is great content. By providing sales reps with the content they need to convince prospects and customers, the marketing department can make a tangible impact on the company's bottom line. In this article, we'll look at the most effective types of content you should prioritise.

Your customer journey is the route someone takes on the road to becoming one of your company’s customers. After discovering their challenge or need and considering the possible solutions, they eventually settle on your company. Customer journeys can be as short as a few minutes or as long as several months – but they generally all produce the same common pain points that many companies struggle to solve.

We've been working with a topic cluster content approach for a while, and it's shown good results in boosting organic traffic. We've also helped some of our customers implement some topic clusters of their own. But we recently realised we've never actually written an article explaining this strategy in full, so here it is!

Marketing automation is a really-wide ranging tool that you can use to interact with your contacts in an almost endless number of ways. But there's also a few standard automation flows that you can set up quickly which can keep your contacts satisfied, engaged, and simplify your day at work.

Landing pages are an essential tool in your toolbox if you're aiming to get more conversions - whether they're blog subscriptions, newsletter signups, product enquiries, or meeting requests. But how can you make sure your landing pages are performing as well as possible? I'll try to explain in this article.

Having a social media presence is essential for doing business and building trust online, and the visual aspect is vital. Part of the reason people follow you is to get a look into your company and how it works, so all visual elements, regardless of the platform, need to look as good as possible - and that means using the right image sizes.

Knowing what your company's customer journey looks like (and ideally, having it mapped out), is an essential first step in improving your customer service and experience. A lot of companies have trouble getting a good picture of what their customer journey looks like, even though all of us go through customer journeys all the time. In this article, we'll look at what a customer journey is, and how your customers move through it.

At Zooma, we've used HubSpot's Marketing Hub (and the other Hubs) for a while. We often get asked about the core features and strengths of this package, so that's what we'll cover in this article.

After over a year, the end of the COVID-19 crisis seems to be on the horizon. Vaccination campaigns are well underway in many countries, and slowly but surely, restrictions on travel and public gatherings are beginning to relax. But even when it's possible to go back to the office, it's unlikely that the world of work will look as it did before 2020, which means you may have to onboard your new employees digitally. In this article, I've gathered some tips to help this process go as smoothly as possible.

Clubhouse, the drop-in audio chat app, has rapidly gained a big userbase. It's still invite-only, and while the exclusivity factor has been used before by other new social platforms, and it seems like it’s really worked for Clubhouse – there’s a huge amount of buzz around the app, especially from journalists, media personalities, and leaders in the online and digital space.

HubSpot certainly has a close eye on the latest trends and developments in marketing and sales. Their annual 'State of Marketing' reports always provide a good insight into what marketers and salespeople around the world are prioritising and focusing on. Recently, HubSpot released 'The Ultimate Guide to Marketing Trends in 2021' - in this article, we've summarised the most important takeaways.

In this article, we'll look in detail at a content creation process that can help you use your content team's resources to produce high-quality knowledge content efficiently and consistently. An approach like this can be designed in many different ways, but this is the process we use here at Zooma – and it's the one I recommend you use, too.

Account-based marketing (ABM) has become a very ‘buzzy’ term over the last few years. And if you’re in a position where you’re in charge of your company’s marketing, you’ve probably learned to be sceptical of buzzy marketing terms.