Thoughts, facts, and knowledge
Do consumers trust online advertising? According to Nielsen trust is on the rise with earned media still very much on top.
Inbound
Links to resources and interesting things with regards to online that the Zooma team has bookmarked recently.
Social media
Linkedin might be the dominant player when it comes to our professional offsite networking, but it's too early to forget about Xing and Viadeo.
Business strategy
It’s clear that the automotive industry in Europe is in trouble and has been so for the last couple of years. Are we in fact approaching "peak car"?
It's no surprise to most that because of online change is needed, but how to manage change? Here are the first 3 things you should do.
There are many important turning points in the history of human invention and evolution of technology. We're about to write the next great chapter.
Apple makes great software and has a complete ecosystem of great products, we all know that. But what is the more hidden reason behind their success?
Consumers adopt new technology faster than businesses do. Why? And what does it mean for consumers expectations about companies' online presence?
Ecommerce
If you think that you won’t buy a new car online, think again. Here's proof that change in the automotive industry might come faster than you think.
Conversion
Have you ever wondered why measuring and optimizing a conversion rate is important? If so, you're not alone. For many online marketers the concept of
A while ago it was revealed that Facebook has the "....ability to read any text message sent over mobiles and tablets which have downloaded its mobi
Facebook has released two new features. The first one is geared towards brands and allows a brand to see the percentage of fans who saw as well as li
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