The B2B Enablement Hub

Blog, vlog, slog – What do all these terms and abbreviations mean? Just last week I heard the word 'slog' for the first time when a colleague came up with the idea to record an audio version of a blog post and publish it on our blog – he called it a slog! Marketers are often confronted with confusing abbreviations, acronyms and jargon in which the meaning isn’t immediately obvious. So, I decided to explain these three abbreviations briefly.

It takes time to become established as a thought leader through inbound marketing. After a piece of content has been published it needs to be distributed, read and shared. It is a process that takes time and realistically you cannot expect an instant success of your published content. If you have been going at it for a while, without getting the expected ROI, the sad truth may be though your content will never create the intended impact. So what can you do to improve your results?

In a previous blog post ‘Inspiring content that triggers personas’, I wrote about the importance of creating content that feels engaging—the emotional side of content that help building a likeable brand. In this blog post I’m writing about the rational side, which will help you get in control before starting off a complex photo or video production.

Depending on what kind of business you run, what type of products or services you sell, etc., you may have different needs to present information in a nice and clear way. Perhaps as an infographic. An infographic is what it sounds like; information presented in a graphic way providing a good overview, rather than all the details. It could be facts about your business or offers or just a guide on how to use your products. Brainstorm and come up with ideas!

It’s a bit of a jungle out there, also when it comes to different licenses of both free and purchased images. If you look for photos and films with a CC0 license (Creative Commons zero license) you can be sure that you won’t have a long list of demands and requirements. CC0 equals ‘No rights reserved’.

When creating content—a blog post, a power point presentation or any other type of communication—images are key for getting your content packaged in an attractive and effective way for your audience.

Searching for the right images though, can be both time consuming and expensive if you need to buy images.

To save you some time, I have gathered ten sources for free images that I find useful.

Live-tweeting at events has become a popular way to engage with audiences and expand your reach. Whether you're attending internal kick-offs, seminars, tradeshows, panels, keynotes, or conferences, incorporating live tweeting can benefit both you and your company. In this article, we'll provide you with valuable tips and best practices to enhance your live-tweeting experience and make the most out of your event participation.

It’s time for companies and organisations to start understanding how and how fast we make decisions. As human beings we are visually oriented by nature.

We google 4 million search queries every minute and 90 percent of all data has been created in the last two years. And the increase of visual data is exploding.

In August 2012 medium.com, the blogging platform, was opened. It is created by the creators of Twitter and Blogger. Medium is featuring categorized medium-length blogs.

When, where and how do you get creative? Is it when you brainstorm with others, sipping espresso at a café, in the shower or just minutes before you fall asleep (and forget all about it the next morning)?