The B2B Enablement Hub

Harnessing authority is paramount to distinguishing oneself amidst the masses and captivating greater interest in one's content. However, what would you speculate to be the most advantageous tactic?

Webinars can be a fantastic addition to your content arsenal — if you use them correctly. A good webinar can significantly boost your reputation and even drive business, while a bad one will do nothing more than waste the precious time of your attendees. For this reason, many companies hesitate to give them a try. In this article, I'll give you my main tips to make your company's first webinar as stress-free and smooth as possible.

We've been working with a topic cluster content approach for a while, and it's shown good results in boosting organic traffic. We've also helped some of our customers implement some topic clusters of their own. But we recently realised we've never actually written an article explaining this strategy in full, so here it is!

Landing pages are an essential tool in your toolbox if you're aiming to get more conversions - whether they're blog subscriptions, newsletter signups, product enquiries, or meeting requests. But how can you make sure your landing pages are performing as well as possible? I'll try to explain in this article.

In this article, we'll look in detail at a content creation process that can help you use your content team's resources to produce high-quality knowledge content efficiently and consistently. An approach like this can be designed in many different ways, but this is the process we use here at Zooma – and it's the one I recommend you use, too.

Knowledge content really is a fantastic way to show your company’s best sides and convert visitors to leads and customers. Every company is full of hidden knowledge, and if you as a marketer can reveal it and bring it to your audience, the company’s perceived levels of trust and expertise will go through the roof.

A complicated process for creating content often jeopardizes production to slow down somewhere in the process. In this article, I explain how I work to reduce friction in my content creation.

In the world of inbound marketing, everything is about providing quality content to your audience. And, the main criterion for quality is that the content is relevant to the recipient. But will relevance be enough for creating quality content? No! There are other aspects of quality that makes your content appealing and effective. Here are some things you should consider. At the end of this article, you can download a content creation guide.

You have spent a lot of time writing an article or a document, and finally, it is ready for the world to see. But wait, an important step is missing before you can publish the content; proofreading. Find our tips and checklist for effective proofreading below.

Providing valuable content offers is a great way to generate leads. But not everyone has enough time to continuously produce great content offers. This article is intended to give you an understanding of what a content offer is and why it is crucial. And also, download the guide on how to create a content offer in 30 minutes.

You’ve probably asked yourself two questions lately: How can we produce high-quality content, and how can we do that weekly? 

In the quest for visibility on Google's first page, you're likely aware of the significance of staying informed about the latest Google core updates. Perhaps your colleagues have already alerted you about the recent 'September core update' and its potential impact on your page rankings. However, it's crucial to delve deeper into how Google evaluates content. What constitutes a Google core update, and how does it influence your content's performance in search results? Let's embark on a journey of understanding!

“A photo never lies”—that’s what my grandmother used to say to me. Of course, she neither predicted nor lived in today’s digital society, where everyone walks around with a digital camera in their pocket.

I often get the question from my customers: "How can I repurpose our marketing and sales content?". So, I decided to write a brief article about it. My advice is to create less new content but instead, focus more on repurposing content. You can reach a new audience or get a better impact with repurposed content.

My colleague asked me the other day 'What are the three most common questions from your customers right now?' I believe his main reason for asking that was to get input to new content offers and articles. I decided to create a vlog with my answers.