I often get the question from my customers: "How can I repurpose our marketing and sales content?". So, I decided to write a brief article about it. My advice is to create less new content but instead, focus more on repurposing content. You can reach a new audience or get a better impact with repurposed content.
You don't have to create brand new content every day. There are ways to recycle and collect your existing content. Take content that someone within the company already created—could be an article or a webinar—update it and give it new life.
In this post, I have listed three ways of how to repurpose content:
Your blog archive is an excellent place to find content that could be repurposed. Once you have been publishing articles for a while and attracted your audience with valuable content, it's time for the next step in the inbound methodology–turning visitors into leads.
Follow these steps to turn articles into content offers:
Audio consumption increases over time. People can listen to a podcast or slog in their smartphone while commuting, at“” the gym, or when they have little time to read an article. Audio allows you to reach a new audience–while some people prefer to read, others prefer to listen.
Here are some examples of turning written content into audio:
According to a report from HubSpot Research, 54% of consumers want to see videos from businesses–more than any other type of content.
Video is becoming the preeminent way that businesses are starting to communicate with their prospects and their customers. We see companies create more and more video than ever before. So how can you manage and leverage that video content effectively?
Once you have put in so much effort to create videos and attracted viewers with great video content; it's time for the next level–convert these visitors into leads. Video platforms such as Vidyard allow to customise videos, include pop-out calls to action, or to embed contact forms directly at the end of the video that pushes contact information into your marketing automation platform. It quickly converts viewers into leads.
Tip: Collecting all the content within the organisation can be challenging and sometimes it is hard to access all the information. With an editorial board, you can overcome these obstacles. An editorial board ensures that the content is aligned and supports your business values and goals.
Do you want more ideas? Then download the PowerPoint presentation "How to reuse existing content and repurpose it for blog articles", created by Louise Waern a while ago.