Thoughts, facts, and knowledge
Marketing
Learn why merging sales, aftersales, and marketing is crucial for B2B companies to enhance customer experience and drive efficiency. Explore real-world examples and benefits of integration.
Business strategy
This blog post lists some benefits of using a KPI dashboard and how it can help make better business decisions.
This blog post explores the benefits of Web3 and how using decentralised social networks could impact brands and marketers.
If you're looking to improve your B2B marketing, it's a good start to stick to these basic rules.
Do you need arguments to persuade your company's decision-makers of why you should prioritise inbound? Read about some of the main reasons in this post.
Steve Vaughan from HubSpot explains the logic behind inbound marketing through communicating with your knowledge as a trustworthy basis for your offering.
In May 2018 the new EU data privacy legislation called the General Data Privacy Regulation (GDPR) is coming into force. What do you need to know?
Digital realities that were recently seen as fiction are now affecting business. Will your company deal with the threats and opportunities of this?
5 basic tips to bridge your digital marketing knowledge gap and stay up to date!
Content creation
Do boring hard facts in a user manual win over impressive features lists in glossy sales brochures?
We are increasingly overloaded with irrelevant content and it has to stop!
Get to know your personas to be able to pick up their ‘tone-of-voice’ when it comes to how to communicate with them in a dialogue, not a monologue.
Remember that you need to have peoples’ written consent if you use them in your images when marketing your products, solutions or services.
A story about how to start engaging with social media
How shall I think when I want to tweet from an event? Here are some tips on how you could think and do.