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Here's how certification day went

Here's how certification day went

On 27 October, we had our second annual certification day - a day when all Zoomers were booked for a full day to focus on learning and development without any meetings or other bookings to distract us.

Once again, everything went great. Over the day:

  • 26 Zoomers spent time expanding their online and digital knowledge.
  • Each of us focused on training for six hours, from 9:00 to 16:00 (with an hour for lunch) - a total of 156 hours, or over 19 working days.
  • Collectively, we managed to claim 86 new certifications in the HubSpot Academy - plus a few more in LinkedIn and Google's educational platforms. That's an improvement on last year's 58 certifications, although many of this year's achievements were renewals of courses we've previously taken.

Particular hits this year were HubSpot's growth-driven design and content marketing certifications. You can see all the certifications we have on our page on HubSpot's Agency Directory. In total, we have 34 of the 40 certifications that HubSpot offers.

Many companies would like their teams to get more inspiration and guidance in their daily work, but this is hard to achieve when education and training have to be squeezed between everything else. We've had this problem in the past, so we started booking everyone for a yearly day of learning. If your company has a similar challenge, try scheduling a certification day and discover the results yourself.

Doug Bolton
Doug Bolton is a content producer at Zooma, where he works to help B2B companies explain their complex offerings online with a mix of communication, knowledge content, video and design. He helps clients turn their internal expertise into clear, engaging content in multiple formats for distribution across their social media presence. His work often involves interviewing subject-matter experts, shaping messaging and refining structure and design to make sure communication feels sharp, clear and human. Doug works closely with strategists, designers and project managers to move ideas from outline to finished content. He focuses on clarity, structure and flow—making sure every piece has a purpose and delivers real value to its audience. With a background in journalism, Doug has been a marketer and keen HubSpot user since moving to Sweden from England in 2016.
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