The Internship Hub

Hi! I'm Rebecca, the newest member of the Zooma team. I'm studying to become an eCommerce Manager and have just completed my first week as an intern at Zooma. I will share my newfound knowledge, reflections, and impressions every week. Join me every Friday by subscribing to the Internship Hub.

Entering my third week at Zooma, I've realised the crucial role engaging content plays in digital marketing. Amid the sea of information, capturing and holding the audience's attention is a must. But it's not an easy task. I'm navigating a landscape of content saturation, short attention spans, and high expectations for personalized content. Despite these challenges, I'm eager to grow and learn. In this piece, I'll share my strategies and insights on creating content that truly engages.

As I enter my third week at Zooma, I'm excited to share a snapshot of my journey so far. From diving headfirst into the world of data nurturing to gaining invaluable skills through Hubspot Academy, it's been a thrilling ride. In this article, I'll be lifting the curtain on the challenges I've faced, the growth I've experienced, and the aspirations I'm nurturing for my future at Zooma.

Hello! I'm Oscar, and I will be an intern at Zooma throughout the summer. I'm studying to be an engineer and business economist, you can read more about me and my education in this article in The Bulletin. 

This week I had the opportunity to record a podcast episode for The Internship Pod with Doug, where we summed up my internship and tried to come up with some tips for future Zooma interns. 

Zooma has a very interesting approach to their company culture, especially for an intern like me who has barely worked in a business environment before.

Just like Gina and Sofia said about their education, I didn't really know much about what digital marketing entailed (besides social media marketing) when I began my education in August 2021. I quickly realised when our first course included coding that this education is more than just social media.

Have you ever wondered how businesses prioritise their leads and decide which ones to pursue? That's where lead scoring comes in. As a marketing automation specialist, I've learned the importance of identifying and prioritising leads based on their behaviour and engagement with a company. During my internship at Zooma, I suggested implementing a lead scoring system to improve their sales process. In this article, I'll explore the power of lead scoring and how it can help businesses better understand and connect with their potential customers. 

I have been studying Marketing automation for almost two years now, and before my studies, I did not know what a CRM was, and now after using it for a while, I think it is crazy how organisations could work without it. The more I work with Hubspot, the more eye-opening it is. It is just like a steam train. The more juice you put in, the faster it goes!

I have just finished up my first month at Zooma. It has been a very informative month, a bit heavy at times with lots of meetings, but it's been much fun at the same time. There's always something to do.