A weekly podcast about onlinification, marketing, and digital transformation.
Branding
What makes a truly great brand, and how can you create one? It is advertisements, culture, product design or more of a feeling?
Aligning marketing and sales is a far-off dream for many B2B companies - in this episode, we discuss how to solve this tricky challenge.
Knowledge content is a vital tool if you want people to perceive your company as competent and trustworthy. Find out how to do it well in this episode.
Working remotely brings plenty of possibilities, but it's hard to replicate the social aspect of office life over Zoom. How do we do it? Find out here.
There's a lot of buzz around account-based marketing at the moment, but what are the facts? To find out, I spoke to Zooma's Martin Ray.
Zooma has a corporate site! But... why? Find out in the pod!
In this episode, Charlotte and Elin join us to talk digital project management. Enjoy!
In this episode, I ask a simple question - if you were a B2B decision-maker, what would you prioritise?
Digitalisation
What is digital readiness, anyway? And what stands in the way of companies who want to achieve it? Find out in the pod.
As Amazon expands into new markets, it's time to ask yourself - do I want to be a competitor to Amazon, or a partner?
Why are we taking applications for a new customer? Find out in this episode of the pod.
Alexander Evjenth