A weekly podcast about onlinification, marketing, and digital transformation.
Digitalisation
As the podcast turns six months old, we look back on what's happened so far this year. Enjoy!
CRM
Finally, we're discussing our favourite topic - the importance of having all your contact data available on individual contact cards. Enjoy!
In this episode, I talked design with Zooma art director, Carl Wåhlander. What is good design, and how does he go about creating it? Find out here.
Social media
Part 2 of our LinkedIn episode is here - we discuss how you can get your employees to engage with the platform and boost your company's overall presence.
Conversion
Anders recently got a conversion rate of over 80% in a recent experiment. How did he do it? Listen to the episode to find out.
Digital transformation
There's far too many buzzwords in the world of online and digital today - in this episode, Stellan and Anders gave their takes from a B2B perspective.
Gating your content is a useful tool that has unfortunately been overused. How should you make use of it, and what is the future of gated content online?
Reporting & Analytics
Customer performance indicators, are vital metrics you should be tracking if you really care about customer satisfaction. Find out how to start in the pod.
Branding
What makes a truly great brand, and how can you create one? It is advertisements, culture, product design or more of a feeling?
Aligning marketing and sales is a far-off dream for many B2B companies - in this episode, we discuss how to solve this tricky challenge.
Knowledge content is a vital tool if you want people to perceive your company as competent and trustworthy. Find out how to do it well in this episode.
.jpg?width=800&name=Zooma-video-recording%20(5).jpg)
Alexander Evjenth
.jpg?width=800&name=Zooma-video-recording%20(3).jpg)
-1.png?width=800&name=Zooma-podcast%20(1)-1.png)
.jpg?width=800&name=Zooma-graph-increasing%20(4).jpg)
.jpg?width=800&name=Zooma-inbound-hubspot%20(3).jpg)
