A weekly podcast about onlinification, marketing, and digital transformation.
Planning your first topic cluster and creating the needed content is a challenge - but we've developed an effective process to get you on the right track.
If your company is planning on running its first webinar, listen to this episode - Doug has plenty of tips on what you should do to make it a success.
Alex is soon going on paternity leave, so Zooma is looking for a new content creator. If you want to apply, listen to this episode to find out more.
SEO
Daniel Falk, Zooma's very own SEO expert, guested this week's Onlinification Pod. Listen and get some tips for getting your company found online.
Topic clusters can boost your search ranking and make it easier for you to attract relevant leads - find out how we work with them in the pod.
Ingrid Wallgren and Qarin Lövgren have created countless digital product demos for our customers - in this episode, they explain how they do it.
Digitalisation
When picking a digital platform, focus on customer experience first - and everything else will follow. Zooma's Martin Ray gives his tips in this episode.
In this episode, I asked Doug Bolton how content creators at B2B companies can increase both the quality and quantity of content they produce. Enjoy!
More and more B2B companies, especially during the pandemic, are branching out into B2C. In this episode, we discuss how to do it in the best way.
How can slow, traditional B2B companies speed up, and start producing relevant and smart digital offerings? Anders and Stellan have the answers.
Digital transformation
If you follow Anders on LinkedIn, you'll know that he regularly posts thoughts about online and digital. In this episode, we discussed them. Enjoy!
Alexander Evjenth
Doug Bolton
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