The Onlinification Hub

By truly understanding customer's needs, expectations and behaviour, most companies can become disruptive in almost any market.

Here you can hear what Anders thinks of the expression: 'from outside-in' vs 'inside-out' perspective. 'I think it's much easier just to think outside.'

Who will you pick as your guides in an "onlinified" and digitalised world?

You need to know how your online marketing and communication impacts your entire sales and customer satisfaction. Check out Zooma Online Grader!

Being fast today in the business industry is critical and forgot to evolve with their customers—it will determine the chances of future success or failure.

What do you actually mean when using the expressions ‘online’ and ‘digital’? Are you sure about the difference?

Trends and predictions for China’s Tech Industry in 2017. Innovative Internet giants shows ambition and capability to compete in a global market.

Some thought on how we all adapt and change expectations very rapidly when we get provided with effortless simplicity.

Do you turn up to meetings without having done the most basic research before the meeting? Here are some basic reminders that hopefully will change that.

Thoughts about digital transformation and innovation from Professor Philip Kotler and Christian von Koenigsegg recent symposium: Welcome to the future!

We are rapidly approaching a pivotal moment in human history and the concept of Industry 4.0 and the second machine age is central to that development.

Some reflections on how your digital transformation strategy can be supported by the concept of internal heroes, role models, or promoters.

5 steps for making tech projects simple and deliver the values promised.

Things to remember when you want your marketing activities to contribute to your bottom-line.

Is there a need for change in marketing? Hans Oskar suggests that development in society requires re-thinking of strategies in companies.