The Onlinification Hub

Transform your B2B sales strategy with insights on modern selling, personalisation, CRM best practices, and more advice on driving meaningful buyer engagement.

Discover the key challenges in modern B2B sales and essential shifts needed for success. Learn how to align sales, marketing, and support for a competitive edge.

Explore The Onlinification Hub's evolution from 2012 to 2025, focusing on creating relevant, personalised B2B content that respects readers' time and addresses real challenges.

Do you turn up to meetings without having done the most basic research before the meeting? Here are some basic reminders that hopefully will change that.

The HubSpot Outlook Q4 2025 highlights the most important HubSpot product updates, AI innovations, and marketing. We break down what's new in HubSpot.

Navigating B2B marketing requires relevance over volume. Learn to earn attention with well-timed, empathetic, and useful content that truly resonates with decision-makers.

In this article, we'll explore what marketing automation is and isn't, and why - despite its alluring name - it's not for laggards.

Find out the definition of sales enablement and get some ideas of how to implement it in this article.

Learn how combining ABM and inbound marketing can create a powerful, integrated strategy that builds relationships and drives measurable results in B2B. Discover the synergy today.

Responding to customer feedback is crucial for building trust and loyalty. Learn how timely and thoughtful follow-up can set your business apart in the competitive B2B landscape.

Explore HubSpot's multi-language variations and discover how AI can automate your translations, save time and help you reach new markets quickly.

Discover how to shape your LinkedIn experience by focusing on professional, knowledge-driven content and leveraging the platform's algorithm to reflect your preferences.

Boost your ABM strategy by crafting personalised content at scale with modular content, multi-channel distribution, and real-time engagement tracking. Learn how to drive relevance and conversions.

To succeed in your digital transformation, you need to focus on people. In this article, Anders explains the steps you need to take.

Transform chaotic data into ABM clarity by ensuring your CRM is structured and enriched for precision marketing, boosting campaign effectiveness and alignment.