The Onlinification Hub

I very often hear people exemplifying the best vision they know with John F Kennedy's Man on the Moon Speech. But is that really a vision?

The Mobile World Congress is for the mobile industry and a mini-universe for all things mobile. Here are some reflections and thoughts from Zooma.

Humans love to compete and the same applies in the marketing and communications industry. What's the main force for agencies to compete for coveted prices?

Almost “all” agencies working with brands and companies suddenly are loaded with strategists…

I still run into situations where I wonder if and how companies and brands think through how they want to be perceived? I am certain about the answer.

It’s clear that the automotive industry in Europe is in trouble and has been so for the last couple of years. Are we in fact approaching "peak car"?

It's no surprise to most that because of online change is needed, but how to manage change? Here are the first 3 things you should do.

Smartphones in the world has already passed 1 billion and will grow rapidly in the next few years - What will it mean for your online strategy?

Quite recently, in a typical marketing department of a typical company, three people had a discussion about a product launch campaign.

Apple makes great software and has a complete ecosystem of great products, we all know that. But what is the more hidden reason behind their success?