The Onlinification Hub

Zoomas report and reflections from Mobile World Congress 2016 in Barcelona were about how the new technology will shape you in the future.

In this blog post I will explain to you why and how you should use ads to supplement your inbound campaigns.

It's time to save the date for Inbound Marketing Day 2015. Zooma will host the second annual Inbound Marketing Day in Gothenburg on November 12th.

Zooma is in Barcelona reporting from MWC 2015. Read about consumer trends, 5G, and must-have tech.

1st day at Mobile World Congress 2015

What to expect from selecting a new agency within digital marketing? In this article, you'll be guided on how to be successful with your business partners.

Enthusiasm is great to move your projects forward, but sometimes, you need to guide it to make the most of it.

The paper from our friend Geoff Hollingworth describes how the units change when collecting information and how it affects the experience.

Setting a strategy that generates results. Secrets to a successful strategy are revealed in the book “Good Strategy Bad Strategy” by Richard Rumelt.

It's always interesting to read through companies' vision statements. One of my favourite vison statements is Amazon's.

I very often hear people exemplifying the best vision they know with John F Kennedy's Man on the Moon Speech. But is that really a vision?

The Mobile World Congress is for the mobile industry and a mini-universe for all things mobile. Here are some reflections and thoughts from Zooma.

Humans love to compete and the same applies in the marketing and communications industry. What's the main force for agencies to compete for coveted prices?

Almost “all” agencies working with brands and companies suddenly are loaded with strategists…

I still run into situations where I wonder if and how companies and brands think through how they want to be perceived? I am certain about the answer.