Thoughts, facts, and knowledge
What is an online touchpoint? An online touchpoint is the interface of a place online.
How often do you get a "Thank you" from the brands and companies that you purchase from and interact with?
Content creation
In August 2012 medium.com, the blogging platform, was opened. If you haven't tried it yet, get started!
Every month Trenwatching has published a trend briefing, and in May 2014, it contains a template for revealing consumer trends called Consumer Trend Canvas
Inbound
Is marketing harder today than yesterday? Some of you say yes, some say no. Here are some of Zooma's thoughts.
What is the definition of online? Here is our suggestion to get you started.
Through the years there is one single blog that I return to each and every day… and that is brilliant Seth Godin's impressive blog.
Business strategy
Almost “all” agencies working with brands and companies suddenly are loaded with strategists…
I’m just like everyone else... I want everything to happen right now, on demand, here and now. And I expect all brands and companies to know that.
I still run into situations where I wonder if and how companies and brands think through how they want to be perceived? I am certain about the answer.
Taking away the displays when we think of how to use online will free our minds and expand the potential of online and its uses.
If you still question online, it’s time to stop and face the facts of the importance of it. Behaviors have changed based on eternal habits and needs.
Quite recently, in a typical marketing department of a typical company, three people had a discussion about a product launch campaign.
We got an interesting question from a customer a couple of days ago. He asked Stellan and me,while sipping a cup of java, if apps is the thing?
On Tuesday 19th of May, at 5 p.m. CET+1, Zooma has an event "The Art Of Evolution" for some invited customers. YOU can follow the event on twitter.
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