Thoughts, facts, and knowledge
Inbound
Watch this video from HubSpot to get the basics of inbound marketing.
Business strategy
It's always interesting to read through companies' vision statements. One of my favourite vison statements is Amazon's.
I very often hear people exemplifying the best vision they know with John F Kennedy's Man on the Moon Speech. But is that really a vision?
What is an online touchpoint? An online touchpoint is the interface of a place online.
How often do you get a "Thank you" from the brands and companies that you purchase from and interact with?
Content creation
In August 2012 medium.com, the blogging platform, was opened. If you haven't tried it yet, get started!
Every month Trenwatching has published a trend briefing, and in May 2014, it contains a template for revealing consumer trends called Consumer Trend Canvas
Is marketing harder today than yesterday? Some of you say yes, some say no. Here are some of Zooma's thoughts.
What is the definition of online? Here is our suggestion to get you started.
Through the years there is one single blog that I return to each and every day… and that is brilliant Seth Godin's impressive blog.
Almost “all” agencies working with brands and companies suddenly are loaded with strategists…
I’m just like everyone else... I want everything to happen right now, on demand, here and now. And I expect all brands and companies to know that.
I still run into situations where I wonder if and how companies and brands think through how they want to be perceived? I am certain about the answer.
Taking away the displays when we think of how to use online will free our minds and expand the potential of online and its uses.
If you still question online, it’s time to stop and face the facts of the importance of it. Behaviors have changed based on eternal habits and needs.
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