Thoughts, facts, and knowledge
Customer satisfaction
The use of smartphones and devices has changed most of our purchase journeys and decision makings completely. How do you use the customers’ micro-moments?
Digital transformation
What do you actually mean when using the expressions ‘online’ and ‘digital’? Are you sure about the difference?
Some thought on how we all adapt and change expectations very rapidly when we get provided with effortless simplicity.
Social selling means using offsite communities to find, connect with, understand, and interact with prospects. Are you using it?
Do you turn up to meetings without having done the most basic research before the meeting? Here are some basic reminders that hopefully will change that.
By the year 2032, my son will reach the legal age for driving—but with autonomous cars, will he need a driving license?
Do you really think you’d be let into the room if they didn’t already know who you and your company are?
Reporting & Analytics
How much would your business benefit if you’d increase focus on customer experience and had more promoters?
Social media
Interesting thoughts about trends in social media.
Learn about the top 6 social media sites in 2016 on the Chinese market.
Marketing
We are increasingly overloaded with irrelevant content and it has to stop!
Branding
In this ‘onlinified’ world, digital impressions last forever. Are you treating your online identity with the care it deserves?
I have been asking lots of competent friends if they can mention three tech projects with an online or digital focus that has been easy to understand
In 2001 I decided to throw away pen and paper to go digital first! This post explains why I did it.
Inbound
The Inbound methodology requires that you shift mindset. So at its most basic level what is Inbound?
