Thoughts, facts, and knowledge
Business strategy
Do you still have separate marketing, sales and aftersales departments? Is your customers experience of your company consistent?
Customer satisfaction
Great insights about what constitutes a customer-centric company.
Inbound
Here are the five most read blog posts on Zooma’s The Onlinification Blog last year!
Digitalisation
Advise if you want your brand´s name to be top of mind when it comes to being the most onlinified and digitalised traditional company.
Thoughts on what a strategist is and what the role requires.
Some thoughts about the future need for necessary skills to remain relevant in a digitalised world.
If your company still use company-centric USPs, it is high time to bring in the outside perspective and start using UBRs!
The use of smartphones and devices has changed most of our purchase journeys and decision makings completely. How do you use the customers’ micro-moments?
Digital transformation
What do you actually mean when using the expressions ‘online’ and ‘digital’? Are you sure about the difference?
Some thought on how we all adapt and change expectations very rapidly when we get provided with effortless simplicity.
Social selling means using offsite communities to find, connect with, understand, and interact with prospects. Are you using it?
Do you turn up to meetings without having done the most basic research before the meeting? Here are some basic reminders that hopefully will change that.
By the year 2032, my son will reach the legal age for driving—but with autonomous cars, will he need a driving license?
Do you really think you’d be let into the room if they didn’t already know who you and your company are?
Reporting & Analytics
How much would your business benefit if you’d increase focus on customer experience and had more promoters?
