The B2B Enablement Hub

Google is always making changes to their search engine results pages, or SERPs, but a recent change surprised website owners - they discovered that Google was rewriting or completely replacing the titles of their pages in search results. The change is meant to improve user experience, but if you want full control over your content, there's a few things you can do to keep your titles intact.

Sales enablement is a bit of a buzzy term, but the idea is simple. At its core, sales enablement is about giving your sales reps the tools they need to convince their prospects and close more deals. Sales enablement initiatives can take many forms, but if you're in marketing, the best way to contribute is through content. In this article, I'll share some of the main best practices you should follow when getting started.

The backbone of any successful sales enablement initiative is great content. By providing sales reps with the content they need to convince prospects and customers, the marketing department can make a tangible impact on the company's bottom line. In this article, we'll look at the most effective types of content you should prioritise.