The B2B Enablement Hub

Being able to create content rapidly and reach a global audience is not just a competitive edge—it's essential. After sharing a short leadership post on LinkedIn, I wanted to test how quickly that message could evolve using the available tools.

In 2014, I published an article titled 'Is marketing harder today?' on the Onlinification Hub. At that time, digital transformation was accelerating, and marketers were grappling with the complexities of emerging channels, shifting buyer behaviours, and the need for greater alignment between marketing and sales.