The B2B Enablement Hub

How well does your website perform? Do your visitors have a good experience with your website? What does Google think? There are many questions concerning the existence of websites in the great jungle of all other competing sites. What can you do to stand out with your website and be aware of your website's effectiveness and strength in attracting new visitors? Have you tried using a website grader? And what can Zooma do to help?

So, you have your content strategy set? That's great! But it's also just a theory until you do something with it, which brings us to the topic of this article. Do you have a clear view of how who, and where to handle the content creation, workflows, and documentation? Because if you do, it will be easy to get that strategy to take off. If not, it will be exponentially harder the more you try to scale without it.

How likely are you to sign up for something a friend or colleague recommends? If I find the recommendation interesting, it takes less than a minute. So, I have great confidence in referral programs and wrote this article for anyone considering building a B2B referral program. 

The critical elements of customer journeys, touchpoints, and channels often become entangled during mapping. This article aims to untangle these elements and elucidate their differences, addressing a critical aspect of customer journey design.

Referral marketing is a cost-effective yet overlooked technique for acquiring leads. This article is an introduction to referral marketing. If you find it interesting, you should subscribe to The Onlinification Hub because I promise there will be more about this topic shortly.