Thoughts, facts, and knowledge
SEO
Are you serious about your SEO efforts? Then you should build an in-house SEO team instead of hiring an agency. Check out our article on SEO team structure
CRM
Big data is still a hot topic among corporate decision-makers. In my opinion, many of them should focus on getting their small data in order first.
Business blogging
Optimising content cadence for your published articles is crucial in creating long-term success from your B2B content and maximising SEO results.
Marketing automation
A CRM system is not always capable of doing marketing automation. So what is the difference between marketing automation and CRM, and do I need them both?
Customer satisfaction
Most potential buyers say salespeople are not trustworthy. You need to prove them wrong. The bigger the deal, the more trust it takes.
Digital transformation
There are various options for enacting a digital transformation as technology becomes better and more standardised, with many tools to choose from.
Inbound
Get a clear overview of why, still today, an inbound marketing strategy is the best thing you can do for your customers and your business.
Digital sales
Explore the levels of sales transformation and how to achieve organisational sales transformation.