The B2B Enablement Hub

SEO is a crucial part of your marketing mix. It makes your website more visible, which means more traffic and more opportunities to convert prospects into customers. If you are serious about your SEO efforts, you might want to build your in-house SEO team instead of hiring an agency. In this article, I'll briefly go through a suggested SEO team structure, and the skills that each member of the team should have.

I am tired of the hype surrounding big data. And I don't understand why B2B companies and their decision-makers are so stressed and talk so much about it when they do not even have their small data in order. 

We often get questions about how frequently you should publish new articles. The short answer is that the frequency depends on what's best for your company. This article will give a longer answer to how you should determine your publishing cadence.

To the surprise of some, investing in a CRM system is not always the same as investing in a system capable of doing marketing automation. So what is the difference between the two, and do you need them both? This article will shine a light on that question and explain what I think will happen in the not-so-distant future.

As technology improves and standardises, executive B2B teams and decision-makers are presented with many choices for implementing digital transformation, accompanied by various tools. While it might be thrilling to envision potential enhancements to your organisation, adopting a structured approach to digital transformation will help maintain focus and direction.

Some of you might be surprised when reading the title of this blog: |the advantages of inbound? We've been doing this for over ten years now; it's super effective. Everyone knows that, right? Why write a blog about it? That was my initial thought, too – but if everyone around you has been working with inbound for years, you – in your bubble – might think that everyone knows and thinks the same. And that is not the case. So, I want to go back to basics in this article.

A total transformation of a company's sales and commercial practices demands time, unwavering dedication, and a dynamic adaptation plan to enhance outcomes. However, an intricately strategised approach, complete with defined initiatives, can foster a transformation that propels growth and paves the way for lucrative exits for emerging businesses. Successful transformation stems from well-synchronised efforts to bolster behavioural changes within the sales team and the organisation.