Thoughts, facts, and knowledge
Business strategy
The first half-year at a new company can make or break a CCO. Here's our main tips for achieving success quickly and laying a foundation for the future.
Revenue operations, or RevOps is a buzzy term in the world of B2B. In this article, we explain what it is, and why it's important for your company.
Customer experience
The customer experience has to be easy and immediate today. If customers encounter resistance on their path to purchase, there's a risk they'll leave.
Social selling is a vital tool for succeeding in the modern marketplace. But too many sales reps focus on the selling side, and forget the social.
Content creation
Many B2B companies fail in their efforts to get non-marketing staff to create content. In this article, I'll explain how to succeed.
Marketing automation
Decision-makers typically look at cost and usability when choosing automation tools - here's what they should also consider.
Digital outlook
This new AI language model can instantly generate complex, readable texts with barely any human involvement. But can it replace human content creators?
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Tobias Pasma
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Martin Ray
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Anders Björklund
Stellan Björnesjö
Doug Bolton