The B2B Enablement Hub

Your first six months as a CCO (Chief Customer Officer) are generally a challenging time. However, the role has gained much recognition and is now equal to the CMO in some companies. Anyhow, there will still be some resistance to overcome. To make the journey more manageable, I've collected some of the main bits of advice I've picked up while w

Customer buyer behaviour in B2B businesses continues to change due to the increasingly digital nature of today's business environment. By 2025, technology research company Gartner predicts that 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. As a result, traditional B2B operating models are becoming ineffective, and there is a looming need for a new way to organise and run companies. This article will explain the basics of one of the emerging B2B operating models - revenue operations (or RevOps).

The customer experience has to be smooth and easy in the modern world. People today have come to expect immediacy. The internet has spoiled us — we're used to getting what we want in a splinter of a second, and we won't tolerate any delay or difficulty. If customers encounter resistance on their path to purchase, there's a huge risk they'll leave the process and never return.

For businesses, this is a challenge. To make sales, they need to eliminate anything that might get in the way of a customer and their purchase.

In this article, we'll look at the idea of friction and how it's every business's worst nightmare. Then we'll show you how to overcome it and ensure nothing stands between your customers and their purchase.

Many sales leaders, teams, and representatives eagerly embrace social selling as a new business-driving method. However, it is important to understand the true nature of social selling and the desired outcomes before diving in.

Just a few weeks ago, the GPT-3 language model was made available to the public. Developed by OpenAI, a leading artificial intelligence company, the model can create complex, comprehensible, human-like texts with only a small amount of input, using the power of artificial intelligence and deep learning. In other words, it looks like robots are finally coming to replace human authors. But how big is the threat, really? Can a computer program replace the human mind? Most importantly, do I need to look for a new job?