The B2B Enablement Hub

Over the past few weeks, I’ve been experimenting with OpenAI's video generation model, Sora, to explore how deeply emotional stories can be told in just 30 seconds, with surprising results.

Timing and relevance matter when planning and executing B2B marketing, branding, and sales activities. Still, many companies overlook a key input that can significantly improve timing and relevance: the financial year of their potential and existing customers.

Today, everyone’s talking about WCAG (Web Content Accessibility Guidelines) – and for good reason. The digital landscape is shifting towards greater inclusivity, better user experiences, and more meaningful interaction with digital services. But there’s more to accessibility than simply ticking a compliance box. There are clear business benefits too.

Now that we can have our generative AI assistants as our main shoulder mates, our reliance on asking humans for guidance diminishes. We used to lean on colleagues, mentors, and specialists for direction—often to validate what we already suspected or to help us get unstuck.