This ‘stat of the week’ is about social media usage. According to PewResearchCenter, Sweden has the highest penetration of social media users in the world, with 71% of Swedish adults using social media sites. In contrast, only 37% of German adults say they use social media.
Chief Analyst & Digital Strategist since 2011. Advise businesses on how online and digital impact their business and plan a strategy to achieve maximum results. Inofficially top lumberjack at Zooma, officially top trendspotter.