Thoughts, facts, and knowledge
Content creation
As is tradition, we've rounded up the most popular articles from last year. As usual, it wasn't the articles published in 2022 that had the biggest impact.
You should measure your website's performance by using a website grader to tell you the truth.
In his article, I'll explain why you need a content governance framework, a set of rules, and the tools required to ensure the quality of your content.
Referral marketing
I wrote this article for anyone considering building a B2B referral program.
Customer journey
If you're ever been confused about the difference between a touchpoint and a journey (and how the two interact), Anders explains it all in this article.
Referral marketing is a cost-effective, yet overlooked technique for acquiring leads. This article is an introduction to referral marketing.
Tips from the Zoomers
Learn how to get a smooth process in your projects.
Business strategy
Will marketing start using blockchain to build more trusted relationships?
Learn why experimenting is so important and how to develop a culture of experimentation.
Many B2B companies strive to position colleagues as knowledge leaders, but is that really what is most important for most B2B companies?
Podcasting
In this article, I'll reveal a technique that will give you an endless list of business podcast topics that will reach and appeal to your audience.
Sales enablement
Embracing digital transformation by taking a good look at your tech stack now is a move to future-proof your organisation and achieve measurable sales ROI.
Digital transformation
Reflections on why there hasn't happened more in the past 25 years when it comes to business development and digital transformation.
Many marketing departments don't interact much with the sales team. Better sales and marketing alignment could lead both departments to improved results.
I've done a lot of podcasting over the last couple of years - now, I'll tell you how to get started with my tips for podcast equipment for beginners.
Doug Bolton
Sofia Hermansson
Elin Salekärr
Alexander Evjenth
Anders Björklund
Charlotte Björsjö
Niyat Ghebremichael
Annika Eriksson
