Thoughts, facts, and knowledge
Branding
A while ago a car manufacturer launched an automotive advertising campaign that got my attention. I still don't own a car from them. Why?
Business strategy
It's always interesting to read through companies' vision statements. One of my favourite vison statements is Amazon's.
I very often hear people exemplifying the best vision they know with John F Kennedy's Man on the Moon Speech. But is that really a vision?
How often do you get a "Thank you" from the brands and companies that you purchase from and interact with?
Content creation
In August 2012 medium.com, the blogging platform, was opened. If you haven't tried it yet, get started!
The Mobile World Congress is for the mobile industry and a mini-universe for all things mobile. Here are some reflections and thoughts from Zooma.
When, where and how do you get creative? Learn how to approach problem solving and the creative process using lateral thinking.
Do consumers trust online advertising? According to Nielsen trust is on the rise with earned media still very much on top.
Humans love to compete and the same applies in the marketing and communications industry. What's the main force for agencies to compete for coveted prices?
Almost “all” agencies working with brands and companies suddenly are loaded with strategists…
Social media
Linkedin might be the dominant player when it comes to our professional offsite networking, but it's too early to forget about Xing and Viadeo.
It’s clear that the automotive industry in Europe is in trouble and has been so for the last couple of years. Are we in fact approaching "peak car"?
Apple makes great software and has a complete ecosystem of great products, we all know that. But what is the more hidden reason behind their success?
Stellan Björnesjö
Anders Björklund
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Ingrid Wallgren
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Mattias Granat
Martin Ray
