Thoughts, facts, and knowledge
Tips from the Zoomers
Learn how to get a smooth process in your projects.
Business strategy
Will marketing start using blockchain to build more trusted relationships?
Learn why experimenting is so important and how to develop a culture of experimentation.
Many B2B companies strive to position colleagues as knowledge leaders, but is that really what is most important for most B2B companies?
Podcasting
In this article, I'll reveal a technique that will give you an endless list of business podcast topics that will reach and appeal to your audience.
Sales enablement
Embracing digital transformation by taking a good look at your tech stack now is a move to future-proof your organisation and achieve measurable sales ROI.
Many marketing departments don't interact much with the sales team. Better sales and marketing alignment could lead both departments to improved results.
I've done a lot of podcasting over the last couple of years - now, I'll tell you how to get started with my tips for podcast equipment for beginners.
Business blogging
Writing an article for a business blog aims to initiate conversions that drive more business. To succeed, there are some things you need to consider.
Digital sales
Selling to a DMU can be complex. Reconsider your sales methodology and the role of marketing to enable sales in closing more deals.
Customer satisfaction
For measuring customer loyalty in B2B industries, the Net Promoter Score (NPS) is the most widely used metric - but what is a good NPS score?
Marketing automation
This example shows the power of combining sales and marketing automation using a collaborative approach between marketing and sales.
Customer experience
Data and statistics are fundamental in any business but do not always make people feel very much. That's where storytelling comes in.
CRM
Learn how to convince customers to volunteer their data & how to manage this first-party data effectively.
Drip campaigns and Lead nurturing are both excellent tactics, but they become truly great when combined.
Charlotte Björsjö
Elin Salekärr
Niyat Ghebremichael
Anders Björklund
Alexander Evjenth
Tobias Pasma
Martin Ray
Stellan Björnesjö
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