Thoughts, facts, and knowledge
Sales enablement
Many marketing departments don't interact much with the sales team. Better sales and marketing alignment could lead both departments to improved results.
Podcasting
I've done a lot of podcasting over the last couple of years - now, I'll tell you how to get started with my tips for podcast equipment for beginners.
Business blogging
Writing an article for a business blog aims to initiate conversions that drive more business. To succeed, there are some things you need to consider.
Digital sales
Selling to a DMU can be complex. Reconsider your sales methodology and the role of marketing to enable sales in closing more deals.
Customer satisfaction
For measuring customer loyalty in B2B industries, the Net Promoter Score (NPS) is the most widely used metric - but what is a good NPS score?
Marketing automation
This example shows the power of combining sales and marketing automation using a collaborative approach between marketing and sales.
Customer experience
Data and statistics are fundamental in any business but do not always make people feel very much. That's where storytelling comes in.
CRM
Learn how to convince customers to volunteer their data & how to manage this first-party data effectively.
Drip campaigns and Lead nurturing are both excellent tactics, but they become truly great when combined.
Content creation
Learn how to create LinkedIn articles and what the benefits are.
Business strategy
Rethink your organisational structure, the key responsibilities, skill sets, headcount, and goals to ensure your marketing organisation's success.
When barriers to business start popping up, sales teams need to find new ways of getting round them - how is your team doing?
Inbound
Have you ever wondered how to decide between inbound vs. outbound marketing? This article gives you a clear overview of the answer!
With the use of Copy.ai, Grammarly and HubSpot I found out how to write a blog post fast. But would I do it again? Absolutely not!
SEO
Are you serious about your SEO efforts? Then you should build an in-house SEO team instead of hiring an agency. Check out our article on SEO team structure
Anders Björklund
Alexander Evjenth
Tobias Pasma
Martin Ray
Stellan Björnesjö
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Elin Salekärr
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Daniel Falk