Thoughts, facts, and knowledge
Social media
Find out how to create a LinkedIn newsletter that boosts your brand, reaches your social audience and creates a powerful new channel for content sharing.
This article gives a brief overview of the evolution of social media and explains the terms social media, social media for business and SMM.
AI
Explore AI-integrated Bing's impact on search trends, traffic shifts, and Microsoft's strategies to challenge Google's dominance.
When used properly, LinkedIn Sales Navigator can boost your whole sales operation. In this article, I share my tips for using it successfully.
Business strategy
This blog post lists some benefits of using a KPI dashboard and how it can help make better business decisions.
Digital transformation
5 must-read books for business leaders to thrive in the digital age. Get advice about digital transformation, platform models, and the future of work.
Generative AI is making algorithms that can create new and original content. It's important to lean in and understand the fundamentals of how it works.
SEO
Voice search's growing importance in SEO. Statistics on voice searches are presented in this article. Make your website more visible with voice search.
ABM
Learn four essential tactics of a successful account-based marketing strategy to target and win high-value accounts.
Content creation
Do you realise why many B2B companies are entering the editorial space? Do you understand that they will win?
You should measure your website's performance by using a website grader to tell you the truth.
In his article, I'll explain why you need a content governance framework, a set of rules, and the tools required to ensure the quality of your content.
Referral marketing
I wrote this article for anyone considering building a B2B referral program.
Customer journey
If you're ever been confused about the difference between a touchpoint and a journey (and how the two interact), Anders explains it all in this article.
Referral marketing is a cost-effective, yet overlooked technique for acquiring leads. This article is an introduction to referral marketing.
Niyat Ghebremichael
Daniel Falk
Anders Björklund
Elin Salekärr
Tobias Pasma
Sofia Hermansson
Alexander Evjenth
