Thoughts, facts, and knowledge
CRM
It doesn't matter how big your company is - you should have a CRM data strategy. Here are some tips on how to create one and what to think about.
Content creation
Webinars can be a great tool when used right - but they can be intimidating for first-timers. Here's some tips to make sure your first one goes smoothly.
Digital outlook
If the customer is always right, does it make sense to challenge the person you are trying to do business with? Anders gives his thoughts in this article.
Social media
In an increasingly digital and remote marketplace, your online presence is more important than ever - so here's how to optimise your LinkedIn profile.
Digital sales
What do modern buyers look for in sellers? And does your sales team make the grade?
A strong LinkedIn network is a fantastic asset for any sales rep - but there's a right and a wrong way to build one. In this article, Anders explains more.
Business blogging
Creating a business blog (or knowledge hub) is simple - but filling it with quality content is hard. These business blog examples can get you started.
Is your company losing customers faster than it can bring in new ones? Chances are there's way too much friction in your process.
Change is a natural part of life for any sales organisation that wants to stay modern, but it can also be stressful - follow these tips to make it easier.
HubSpot
If you're currently weighing up your options, you can get a better idea of what HubSpot has to offer with this simple process.
Branding
It's difficult to describe what makes up a brand identity, but everyone knows a good one when they see it. Get some tips on how to create one for yourself.
Business strategy
A significant change in digital strategies often results in resistance. In this article, Tobias explains how to overcome this resistance and succeed.
All B2B sales managers know that sales transformation must happen. Why do some sales transformations initiatives fails and some succeed?
Avoid these mistakes, and you'll end up in a much better position than the majority of new HubSpot users.
2022 is going to be full of challenges for B2B companies. Here's some of Anders' main thoughts on what they'll be, and how your company can deal with them.
Anders Björklund
Doug Bolton
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Tobias Pasma
