Thoughts, facts, and knowledge
Branding
It's difficult to describe what makes up a brand identity, but everyone knows a good one when they see it. Get some tips on how to create one for yourself.
Digital sales
All B2B sales managers know that sales transformation must happen. Why do some sales transformations initiatives fails and some succeed?
HubSpot
Avoid these mistakes, and you'll end up in a much better position than the majority of new HubSpot users.
2022 is going to be full of challenges for B2B companies. Here's some of Anders' main thoughts on what they'll be, and how your company can deal with them.
Sales enablement
Your company probably has plenty of salespeople, but few sales enablers. Here's how to run an effective sales enablement implementation in your sales team.
Business strategy
The first half-year at a new company can make or break a CCO. Here's our main tips for achieving success quickly and laying a foundation for the future.
Revenue operations, or RevOps is a buzzy term in the world of B2B. In this article, we explain what it is, and why it's important for your company.
Customer experience
The customer experience has to be easy and immediate today. If customers encounter resistance on their path to purchase, there's a risk they'll leave.
Social selling is a vital tool for succeeding in the modern marketplace. But too many sales reps focus on the selling side, and forget the social.
Digital outlook
This new AI language model can instantly generate complex, readable texts with barely any human involvement. But can it replace human content creators?
Google's change aims to improve user experience - but if you want full control over your content, there's some measures you can take to stop them.
It's often a challenge to achieve long-term success with sales enablement. By following these best practices, you can at least lay a good foundation.
The backbone of any successful sales enablement initiative is great content. In this article, we list the top types of content you should prioritise.
Customer journey
Your customer journey is the route someone takes on the road to becoming one of your company’s customers, and their common pain points need to be solved.
Content creation
Using topic clusters is a great way to provide relevance to your readers and boost your search rankings. In this article, we explain how they work.
Anders Björklund
Tobias Pasma
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Martin Ray
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Doug Bolton
Daniel Falk
