Thoughts, facts, and knowledge
Sales enablement
The backbone of any successful sales enablement initiative is great content. In this article, we list the top types of content you should prioritise.
Digital transformation
To succeed in your digital transformation, you need to focus on people. In this article, Anders explains the steps you need to take.
Customer journey
Your customer journey is the route someone takes on the road to becoming one of your company’s customers, and their common pain points need to be solved.
Content creation
Using topic clusters is a great way to provide relevance to your readers and boost your search rankings. In this article, we explain how they work.
Marketing automation
In this article, you'll find some examples of simple, high-impact marketing automation flows that you can set up in less than 30 minutes.
Email marketing
If you want to know how your email marketing statistics are performing in comparison to your competitors, we have the benchmarks you need.
How to create landing pages that convert. See our tips on landing page design, content and personalisation. Enjoy!
Find out the definition of sales enablement and get some ideas of how to implement it in this article.
Social media
Make sure your pictures look fantastic with our guide to the best image sizes for social media in 2021 - including Facebook, LinkedIn, Twitter and Insta.
It's important to understand your customer journey if you want to improve your customer experience - in this article, we explain what it is.
What is digital readiness, and how can your company achieve it? That's what we discussed in a pod episode - which we've summarised here. Enjoy!
CRM
If you're considering investing in HubSpot CRM, read our guide first to find out what it has to offer.
Digital sales
What's the best way for a sales team to generate leads in 2021? As always, relevance is key.
Sales enablement - is it a must-have, or just a good-to-have for your sales team?
HubSpot
If you're considering testing HubSpot's Marketing Hub, you can get the information you need to make a decision in this article.
Doug Bolton
Anders Björklund
Daniel Falk
Alexander Evjenth
Stellan Björnesjö
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