Thoughts, facts, and knowledge
Customer satisfaction
Keep it simple!
Digital transformation
The rise of remote work means you may need to onboard your new employees digitally. Here are some tips to help this process go as smoothly as possible.
Have you ever received marketing emails? If so, you probably have an opinion of whether it was successful. Find out how to ensure success in this article.
Social media
If you're looking to get started with audio content, where should you focus your resources? In this article, I offer some answers.
HubSpot
HubSpot's list of marketing trends for 2021 has some great insights - I've summarised what I think are the most interesting ones.
Marketing automation
Finding the best marketing automation tool is a challenge because there are so many. Learn what to consider and which are most highly rated by B2B users.
Content creation
In part 2 of our series on the knowledge content creation process, we take a look at how the process actually works in practice and the routine behind it.
ABM
If you're looking to get started with ABM, we've got some tips for the necessary steps you need to take first in your organisation.
An introduction to account-based marketing from a CFO's perspective.
How should you choose between digital platforms and decide which is best for you? This article describes the 3 key areas to focus on.
COVID-19 has caused B2B and B2C buying behaviour to change radically. But how can your company keep up?
If you've got a marketing management position, it's vital to know what ABM could offer you. Find out why you should consider it in our article.
Getting ABM going in your organisation isn't an easy task - but there are plenty of benefits.
What's the actual effect that ABM could have on your business? This article helps you as a decision-maker decide whether ABM is the right approach.
You'll struggle to succeed with ABM without high-quality data on your target accounts. Here's what you should focus on.
Anders Björklund
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Doug Bolton
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Alexander Evjenth
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Stellan Björnesjö
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Martin Ray
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Niyat Ghebremichael
