Thoughts, facts, and knowledge
Content creation
In part 2 of our series on the knowledge content creation process, we take a look at how the process actually works in practice and the routine behind it.
ABM
If you're looking to get started with ABM, we've got some tips for the necessary steps you need to take first in your organisation.
Social media
There's still plenty of B2B companies that aren't using social media to their full potential - if this is the case at your company, get started!
An introduction to account-based marketing from a CFO's perspective.
Digital transformation
How should you choose between digital platforms and decide which is best for you? This article describes the 3 key areas to focus on.
COVID-19 has caused B2B and B2C buying behaviour to change radically. But how can your company keep up?
If you've got a marketing management position, it's vital to know what ABM could offer you. Find out why you should consider it in our article.
Getting ABM going in your organisation isn't an easy task - but there are plenty of benefits.
What's the actual effect that ABM could have on your business? This article helps you as a decision-maker decide whether ABM is the right approach.
You'll struggle to succeed with ABM without high-quality data on your target accounts. Here's what you should focus on.
To create high-quality knowledge content that you can publish regularly and consistently, you need a content team. Here's how you set one up.
Marketing automation
Marketing automation is a powerful tool - but if you want to do it well, you need to follow these best practices.
When to post on LinkedIn. Social media activity can expose companies to extensive target group members that could turn into leads and business.
Inbound
This article outlines Zooma's view on the gated vs ungated content debate and insights into how we reason ourselves and advise our customers.
Are you trying to reduce friction in your content creation process? Here are some tips that have helped us in the past.
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Doug Bolton
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Alexander Evjenth
Elin Salekärr
Martin Ray
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Anders Björklund
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Niyat Ghebremichael
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Stellan Björnesjö
