Thoughts, facts, and knowledge
CRM
CRM doesn't just mean software - it's also a whole way of thinking that can help your business serve customers better.
Customer satisfaction
Keep it simple!
Email marketing
What is email marketing, anyway? Get an understanding with this article and find out what you need to have in place before launching a campaign.
Digital transformation
The rise of remote work means you may need to onboard your new employees digitally. Here are some tips to help this process go as smoothly as possible.
Social media
CEOs need to get started using online and digital as a core part of their work - if you're a CEO, find out how to do it in this article.
Have you ever received marketing emails? If so, you probably have an opinion of whether it was successful. Find out how to ensure success in this article.
If you're looking to get started with audio content, where should you focus your resources? In this article, I offer some answers.
HubSpot
HubSpot's list of marketing trends for 2021 has some great insights - I've summarised what I think are the most interesting ones.
Content creation
When we re-introduced The Onlinification Pod, we discovered endless possibilities to repurpose podcast content. Here's some tips on how to do it yourself.
In this article, I'll share some tips on how to run a podcast for your company, covering everything from defining the purpose to generating topic ideas.
Marketing automation
Finding the best marketing automation tool is a challenge because there are so many. Learn what to consider and which are most highly rated by B2B users.
Many companies have plenty of content - but it's often the case that it's not used so much by sales reps. Find out how you can fix this in this article.
In part 2 of our series on the knowledge content creation process, we take a look at how the process actually works in practice and the routine behind it.
ABM
If you're looking to get started with ABM, we've got some tips for the necessary steps you need to take first in your organisation.
There's still plenty of B2B companies that aren't using social media to their full potential - if this is the case at your company, get started!
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Doug Bolton
Anders Björklund
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Alexander Evjenth
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Stellan Björnesjö
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Elin Salekärr