Thoughts, facts, and knowledge
Have you ever received marketing emails? If so, you probably have an opinion of whether it was successful. Find out how to ensure success in this article.
Social media
If you're looking to get started with audio content, where should you focus your resources? In this article, I offer some answers.
HubSpot
HubSpot's list of marketing trends for 2021 has some great insights - I've summarised what I think are the most interesting ones.
Content creation
When we re-introduced The Onlinification Pod, we discovered endless possibilities to repurpose podcast content. Here's some tips on how to do it yourself.
In this article, I'll share some tips on how to run a podcast for your company, covering everything from defining the purpose to generating topic ideas.
Marketing automation
Finding the best marketing automation tool is a challenge because there are so many. Learn what to consider and which are most highly rated by B2B users.
Many companies have plenty of content - but it's often the case that it's not used so much by sales reps. Find out how you can fix this in this article.
In part 2 of our series on the knowledge content creation process, we take a look at how the process actually works in practice and the routine behind it.
ABM
If you're looking to get started with ABM, we've got some tips for the necessary steps you need to take first in your organisation.
There's still plenty of B2B companies that aren't using social media to their full potential - if this is the case at your company, get started!
An introduction to account-based marketing from a CFO's perspective.
Digital transformation
How should you choose between digital platforms and decide which is best for you? This article describes the 3 key areas to focus on.
COVID-19 has caused B2B and B2C buying behaviour to change radically. But how can your company keep up?
If you've got a marketing management position, it's vital to know what ABM could offer you. Find out why you should consider it in our article.
Getting ABM going in your organisation isn't an easy task - but there are plenty of benefits.
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Alexander Evjenth
Doug Bolton
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Stellan Björnesjö
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Anders Björklund
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Elin Salekärr
Martin Ray
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Niyat Ghebremichael