Thoughts, facts, and knowledge
Business blogging
Happy New Year! Here are the most-read articles of 2020 from The Onlinification Hub.
Content creation
Here is The Onlinification Hub's most-downloaded content of 2020.
Customer satisfaction
There is a massive disconnect between what content B2B-buyers expect and what B2B-companies deliver. Find out what you and your company can do about it.
Content could be categorised by format, e.g. article or video. But, it could be categorised by types of content - its purpose. This is how you could think!
Digital transformation
Digital business and sales transformation is a hot topic in B2B. Money is spent redesigning customer experience, sales processes, and business models.
2020 has been an interesting year, to say the least. How has it changed the way I use the web?
Learn how you and your company can achieve the wanted balance between data privacy and personalisation!
Here is a brief summary of the cookie law and GDPR-compliant tools you need to use.
Marketing automation
The purpose of the article is to inspire you to increase your usage of email marketing.
ABM
Learn what account-based marketing and inbound is and what they have in common and download the account planning template.
Social media
Learn how the LinkedIn algorithm works and how to outsmart it.
Change and transformation are slow. Learn how to start being fast.
Sharing with you some of the resources we’ve bookmarked in October 2020. We hope you find them interesting and useful!
Business strategy
In this article, I present my view on how you could overcome operational silos.
Inbound
Learn more about the inbound marketing certification, why it's important, and download a detailed guide for attending an inbound marketing course.
Doug Bolton
Anders Björklund
Peter Ishii
Carl Wåhlander
Fabian Zetterberg
Niyat Ghebremichael
